Product Launch Template
Covers every pre-launch and post-launch task: positioning, landing page, press outreach, beta testing, launch day, and follow-up. Built for teams of 4–15 shipping a product or major feature.
How it works
- 1Load the templateLaunch phases appear: Positioning → Pre-launch → Launch Day → Post-launch.
- 2Set your launch datePin the launch date on the Calendar. All tasks count back from it automatically.
- 3Assign ownersMarketing owns outreach, dev owns the build, PM owns coordination. One view for all.
- 4Track launch dayLaunch Day column has hourly tasks. Check them off as you go live.
What's included
Phase-based board: Positioning → Pre-launch → Launch Day → Post-launch
Calendar view with launch date as anchor
Pre-built launch day checklist with hourly tasks
Post-launch tracking: signups, bugs, press hits
What is a product launch template?
A product launch template is a pre-built workspace that maps every go-to-market task, from positioning and landing page copy through press outreach, beta testing, launch day execution, and post-launch follow-up, to owners, deadlines, and a shared timeline. It replaces the launch checklist living in a personal notes app that only the PM knows about, and the Slack channel where launch tasks get buried in congratulations messages.
Melororium's Product Launch Template organizes every task into four phases (Positioning → Pre-launch → Launch Day → Post-launch), with the launch date pinned as a Calendar milestone. Every task shows its days-until-due relative to launch. Marketing owns outreach, product owns the build, and design owns the assets, all visible in one board.
Why product launches go sideways at the last minute
Most launch failures aren't technical. The product works. The landing page is live. What fails is coordination: the press kit isn't ready when the first journalist responds to a pitch. The beta feedback is in a spreadsheet no one has checked in a week. The launch day checklist lives in the PM's head and gets executed inconsistently when the PM is busy managing the announcements.
The other common failure: no one plans the 48 hours after launch. Signups spike, support tickets come in, bugs surface in production. Teams that planned for launch day but not post-launch are caught flat-footed when the initial excitement fades and real user feedback starts arriving.
How product teams run launches without scrambling
Four phases, each with pre-built task sets
Positioning phase covers messaging, ICP definition, competitive comparison, and tagline finalization. Pre-launch covers landing page, email sequences, press list, beta testing, and social assets. Launch Day covers hourly tasks: announcements, social posts, monitoring. Post-launch covers bug triage, press follow-ups, metrics review, and the next iteration plan.
Launch date as the calendar anchor
Pin the launch date on the Calendar. Every task's due date calculates backward from that anchor: "landing page live: 2 weeks before launch," "press outreach begins: 1 week before launch." When the launch date shifts, tasks reshuffle relative to the new date. The calendar doesn't lie: if 6 tasks are due in the next 3 days and only 2 are done, you see that before the PM does.
Launch day hourly checklist
The Launch Day phase has a pre-built checklist timed by hour: announcement post at 8am, newsletter at 9am, personal outreach at 10am, metrics check at noon, first response to press at 2pm. Each item is a task. The team marks them done in real time. No one misses a step because they were handling something else.
Post-launch tracking built in
The Post-launch phase has tasks for: 24-hour bug triage, 48-hour metric review, press follow-up, user feedback synthesis, and team retrospective. These tasks don't get created in the chaos after launch. They were already there, waiting.
A launch structure that's ready to duplicate
Building a launch board from scratch each time means recreating the same phase structure, task list, and calendar setup for every new product or feature. That setup work repeats every launch unless the structure is saved somewhere reusable.
Melororium Agency plan covers 15 users for $59/mo flat. The four-phase launch template, calendar countdown, time tracking, and CRM are pre-built and connected. Duplicate the template for every new launch: no rebuild required.
You might also like
All templatesMarketing Team Project Plan
Campaign planning, task ownership, and deadline tracking in one view
SMM Content Calendar
Plan, assign, and track every post across all channels — in one calendar
Campaign Planning Template
Plan every campaign from brief to launch — tasks, deadlines, and owners
Weekly Work Report
Every Monday: last week's hours, tasks, and wins — for every team member
Browse by category
Frequently
Asked Questions
Have a question that needs a human to answer?
No problem, email us at support@melororium.com
Pin the launch date as a Calendar milestone. All tasks show their days-until-due relative to that date.
Yes. The template includes dev tasks (final QA, hotfix queue), marketing tasks (press list, social schedule), and ops tasks (monitoring, on-call).
Yes. Each launch is a separate project. The dashboard shows all active launches with progress at a glance.
Yes. The Pre-launch phase includes a press list task with status columns: Drafted → Sent → Replied → Published.
Any plan covers this template. Starter $29/mo for 4 users, Agency $59/mo for 15 users, Studio $119/mo for 25 users. All flat-fee subscriptions.
Start from a template
Pick a template, invite the team, start today.
Every template runs inside the same workspace: tasks, timers, CRM and invoices for up to 15 people at $59 a month. Add a hire, the price stays.
88
templates included
$59
per month, whole team
28
instruments, one login